The need for reliable, high-speed temporary Internet and Wi-Fi for live events has exploded over the last five years. Event Internet helps to power interactive guest experiences, provides smooth back-
of-house processes (including digital ticket taking and iPad drink orders) and gives guests the ability to share to social media and build organic buzz for the hosting brand.
The Jordan Brand pop-up for the NBA All-Star weekend in Los Angeles in February 2018 was exactly the type of high-profile event for which quality Internet is mission-critical. The event was being held at Studio 23 in L.A.’s Little Tokyo and would include a shoe unveiling, art collaborations and several interactive features, including a live recording studios from Interscope Records for guests to use as well as gaming areas in a VIP greenroom. The IT team needed a low-latency 100 Mbps fully guaranteed temporary Internet connection for the duration of the multi-day event in order to handle all the events’ needs.